Client: Le Paradis Brasserie-Bistro, Toronto
Project: Concept Rebrand
Graphic Design | Branding | Identity
Le Paradis Brasserie is a restaurant located in Toronto specializing in French cuisine. In 2012 Le Paradis had undergone a rebrand as a means to update the restaurant and drive new traffic. The proposed logo went through a vigorous design process in order to find the most suitable candidate. The end product is a fusion between Arc de Triomphe and a bottle of wine, in which Le Paradis is notorious for serving. The burgundy red further adds to the notion of wine and stems from traditional colours seen in Parisian art. Finally, the wordmark compliments the graphic with its soft-gold tones, and serif typeface. Overall the logo retains its classic and traditional feel, while boasting a revitalized appearance.