sweet traits

Client: OCAD

Project: Self-directed Study

Graphic Design | Print | Typography | Branding

Sweet Traits is a personal project that focuses on creatively branding oneself. in this case a package was created where one can get a 'taste' for what the designer has to offer. Each cookie carries a specific trait, such as creative, dedicated, and attentive. These cookies represent the designer, and to consume them is to gain a better understanding of the designer, their services, and work ethic. Everything from the cookies, lettering, label design, content and packaging were crafted.

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